Brand Design
Bites Snack House - King’s Hawaiian
Launched in Summer 2024, Bites Snack House was a OOH campaign launching new King’s Hawaiian Pretzel Bites. This mobile beach house is currently touring the USA, sampling at major destinations in 16 cities through June 2025. I was responsible for all parts of brand design from concept to launch: exterior, interior, signage, & merch - which included illustrated badges for each stop along the way. The campaign made a buzz at launch by kicking off in NYC with Eli Manning manning his own pretzel cart in Manhattan’s Flatiron Plaza and working with The Street Vendor Project to collaborate with over 200 pretzel vendors throughout the city.
Digital Video Content - King’s Hawaiian
Concept design, storyboarding, and art direction for a set of 3 digital videos promoting King’s Hawaiian’s new soft Pretzel Bites. Used for banner ad placements, YouTube preroll, and OOH during Spring of 2024, these videos introduce the product, showing their versatility with dips and helped increase product-awareness. Videography and editing by Foodsteez Media.
Presentation Design - GoSpotCheck
During my 3.5 years at GoSpotCheck, the brand was constantly evolving as it grew. From it’s just-getting-off the ground stage in 2015 to it’s enterprise level in 2019, there were always design iterations to be done. The challenge was to remain true to the brand while updating it to modern standards, especially important in customer-facing materials. During our annual 200+ user conference, Field Days, we collaborated with Studio Mast to update our brand and present iteration of our decks/presentation materials to fit the modular style of the conference. I helped assemble various keynote speaker presentations based on this new style as well as provide imagery and variations on our new sales deck.
Field Days Conference Keynote Speaker Design
GoSpotCheck Battleground Campaign Sales Deck + 3D Cover Image Illustration
White Paper Design + Illustration - GoSpotCheck
I was responsible for both design and illustration of white papers and case studies at GSC as well as creating the accompanying promo assets for marketing and digital ad needs. I worked very closely with the marketing team to make sure we were creating consistent messaging and design through all channels. Starting as PDF downloads from our resource page, each white paper and case study eventually was migrated to individual, responsive landing pages created in Webflow, where you could also download the PDF version.
GoSpotCheck White Paper Design for Healthcare Industry
GoSpotCheck White Paper Design for Healthcare Industry
Snapchat Logotype + Icon - GoSpotCheck
In 2017, I was tasked with coming up a new logo for GoSpotCheck’s photo collection product, Snapshot. I used inspiration from the existing GoSpotCheck icon and logotype and expanded upon the blue/monochrome color palette with more reds and yellow to imbue a sense of action, referencing the lens of a camera and expediency of the field teams who would be the users of the app.
In-Office Signage + Murals - GoSpotCheck
Throughout my years as in-house Brand Designer at GoSpotCheck (a B2B survey and data aggregation tool for field teams and admins) I had the privilege to illustrate, design and collaborate on large-scale murals and vinyls for our space in downtown Denver built from the ground up for GoSpotCheck in 2018. In addition to the large-scale stuff, I also designed some of the smaller touches in the office, like rotating signage for on-tap wine, cold brew, and kombucha. *yes it was that kind of office.
