Art Direction | King’s Hawaiian

2023 - PRESENT

At King’s Hawaiian, I currently lead all art direction for branded photography and video - this includes content for PR, digital and printed OOH, website, & paid digital ads.

Art Direction & Casting: Naomi Paskowitz & Liz Bondor | Lifestyle / People Photography: Marcus Nilsson | Agency: Ashley Klinger & Co.

Art Direction: Naomi Paskowitz & Liz Bondor | Photography & Editing: Josh Blaylock

Ube Coconut Rolls Launch - 2025

Led art direction for campaign photography assets as well as web design and art direction for landing page and social assets for King’s Hawaiian new limited-time flavor, Ube Coconut Rolls.

Photography by the wonderful Blaylock Studios

KH-Social-Ube-Ingredients-TEXT-1080x1440.jpg
KH_Ube-Overhead-ingredients_layered-fast.gif

Email and Recipe Content - King’s Hawaiian

Content and art direction for paid media, email, e-comm, social and web recipe content.

Art Direction: Naomi Paskowitz | Photography/Editing: Foodsteez | Food Stylist: Ashley Nevarro | Prop Stylist: Jake Brady

Peanut-Butter-Jelly-Sandwiches_Roaming_KH-web.jpg
KH_Lei-Day_GIF-1600x1813.gif
KH_PretzelDay_Web-square.jpg
KH-OVERHEAD_Memorial_Day-web.jpg
Previous

Illustration
Next

Poster Design