Brand Design | King’s Hawaiian

2023 - PRESENT

As an in-house brand designer at King’s Hawaiian, I lead all creative direction for experiential, campaign and PR photography, internal brand, website & paid digital content.

King’s Hawaiian Bites Snack Stop

Launched in Summer 2025, Bites Snack Stop is a touring experiential marketing space for promoting and sampling new King’s Hawaiian Pretzel Bites. This freestanding 20ft space was a featured brand activation at food festivals throughout the country, including Eeeeatscon Chicago, New York and LA Wine & Food Fest, and South Beach Wine & Food Fest in Miami. In addition to art directing layout and designing graphics for the exterior and interior of the space, I also designed all merch, digital video assets & printed collateral, including menus, BA apparel, enamel pins, and more. Keep an eye out at a food & wine fest near you!

Partner Agency: TripleStack Creative / A21

Ube Coconut Rolls Launch - 2025

Led art direction for campaign/photography assets as well as design and art direction for landing page and social assets for King’s Hawaiian new Ube Coconut Rolls - in-select stores now!

Photography by the wonderful Blaylock Studios

Brand Design | GoSpotCheck

2015 - 2019

During my almost 4 years at GoSpotCheck (now FORM), we had an iterative approach to design as the company was quickly growing and evolving the brand along the way. As Lead Brand Designer, I was responsible for design and implementation of the marketing website graphics, interactive case studies, blogs posts, identity design for new products, swag, and more. I also helped define illustration guidelines as the company refreshed it’s look in 2017.

Rebrand led by Studio Mast in Denver, CO.