Brand Design | King’s Hawaiian

2023 - PRESENT

As an in-house brand designer at King’s Hawaiian, I lead all creative direction for experiential, campaign and PR photography, internal brand, website & paid digital content.

King’s Hawaiian Bites Snack Stop

Launched in Summer 2025, Bites Snack Stop is a touring experiential marketing space for promoting and sampling new King’s Hawaiian Pretzel Bites. This freestanding 20ft space was one of the featured brand activations at food festivals throughout the country, including Eeeeatscon Chicago, New York and LA Wine & Food Fest, and South Beach Wine & Food Fest in Miami. In addition to art directing layout and providing all graphics for the exterior and interior of the space, I also designed all merch, digital video signage, & printed collateral, including menus, BA apparel, enamel pins, and more. This project is my pride and joy and will continue to evolve as we launch new products. Keep an eye out at a food fest near you!

Partner Agency: TripleStack Creative / A21

Ube Coconut Rolls Launch - 2025

Led art direction for campaign/photography assets as well as design and art direction for landing page and social assets for King’s Hawaiian new Ube Coconut Rolls - in-select stores now!

Photography by the wonderful Blaylock Studios

Paid Digital Video Content

Concept design, storyboarding, and art direction for paid digital video content for promoting King’s Hawaiian. Banner ad placements, YouTube preroll, and OOH elements Spring of 2024, these videos introduce the product, showing their versatility with dips and helped increase product-awareness.

Video and editing by Foodsteez Media.

Brand Design | GoSpotCheck

2015 - 2019

During my 3.5 years at GoSpotCheck (now FORM), the brand was constantly evolving as it grew. As Lead Brand Designer, I was responsible for design and implemention of internal and external Sales and Marketing materials - including keynote decks, marketing website assets and illustration, white papers, logo and identity design for new products, swag, in-office murals and signage.

Rebrand led by Studio Mast in Denver, CO.